Work · Case study
Our first brand, is our own.
Before supporting others, we applied our method to Oryel Agency. Here are the logo, colours, fonts and guidelines that came out of it.
01 · The logo
An "O" taking flight, a name said in one breath.
Try the logo on different backgrounds:
The loop of the O
It evokes a brush stroke, an upward movement: the idea of a project we launch and see through.
Spaced letters
A thin serif and plenty of air between letters, for an elegant look that stays legible at tiny sizes.
Two versions
The full logo with its "Digital marketing agency" tagline, and the "O" monogram alone for profile pictures and favicons.
The monogram, in black, butter yellow and cream.
02 · The colours
Warm, soft, with a touch of blue.
Sand and peach tones for warmth, a butter yellow to highlight, and a bold blue reserved for key actions. Click a colour to copy its code.
Sand
#F3E6D3 · main background CopyCream
#FFF9F0 · cards and blocks CopyPeach
#F9D6BC · soft glows CopyButter
#FFEB8A · highlights, tags CopyOryel Blue
#2D3CC4 · buttons and actions CopyInk
#2A2320 · text and logo CopyTaupe
#6A5B50 · secondary text CopyLinen
#DCC9AE · borders and lines Copy60 · 30 · 10 rule
60% sand and cream, 30% peach and butter, 10% blue. Blue stays rare to keep its strength.
Contrast
Ink on sand and white on blue exceed the recommended legibility threshold. Never taupe text on peach.
Never
No harsh gradients, no pure black, no red. Blue is never a background for long text.
03 · The fonts
A clear voice, an italic accent.
Headings and text
Plus Jakarta Sans
Geometric and warm. Bold for headings, regular for text.
AaBbCc 0123 Bold Regular
Accents
Cormorant Garamond
In italics, always underlined in yellow, to highlight a word or two in a heading.
with support from start to finish.
Try it
Type a word or a sentence to see it in our style.
Your brand, with support from start to finish.